Montessori School of Columbia

Website strategy, redesign, and content writing for a local Montessori school in Columbia, SC.

Tools we have used:

The Client

The Montessori School of Columbia is the only dual-accredited school in South Carolina with accreditations from the SAIS (Serving & Accredited Independent Schools) and American Montessori Society (AMS). 

MSC has approximately 140 students, ages 3-12, in six mix-aged classes on a quaint, 2.5-acre campus in the heart of the Rosewood neighborhood.

The Problem & Solution

The Montessori School of Columbia (MSC) came to us with a very outdated website that hadn’t had any significant updates in 5 years and wasn’t serving their needs. The administration wasn’t even able to update any of the content on the website or make changes when we first met, although we solved that for them in the initial consultation. Below is a summary of our findings.

Objectives and Goals

Our mission was to modernize the website and expand the content through an in-depth analysis of user needs. 
After our website strategy sprint was completed, we learned we needed to focus on two distinct users: prospective parents & current parents. This approach involved creating unique user journeys throughout the site depending on which user was engaging with the site.

We’ve summarized the goals more below.

How it works

We grow your digital presence without wasting your valuable time

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Choose A Website Design Package

Struggling to wade through the limitless website options out there? We’ve got you covered.

Discover the ideal website solution tailored to your business needs. Select from our distinct packages – “Solopreneur”, “Small Business”, and “Growing Business.” 

Each package embodies a unique identity tailored to meet your specific needs, setting the foundation for your online success.

Choose a flexible pricing option

Just like you can finance a new smartphone, you can now enjoy that same convenience with a professional website, starting as low as $116 per month! Choose to pay upfront for your new website or break down your investment into 3, 6, 12, or 24 monthly payments!

Choose a website support plan

Not maintaining your website and protecting it from hackers isn’t an option anymore.

The good news is that we’ve designed 3 essential support plans to do it for you. 

There’s a plan available for entrepreneurs who have a support staff in place and those who would like more white-glove, dedicated support, and even one for somewhere in between.

Each plan lets you experience premium WordPress maintenance services, hosting, backups, and security fixes to ensure your site operates at its peak performance with a 99.9% uptime guarantee.

Complete your secured checkout

Experience a seamless and secure checkout process with our mobile-responsive platform.

Utilizing state-of-the-art encryption technology from Stripe, Google Pay, and Apple Pay, your transactions are safeguarded, offering peace of mind throughout the payment process.

Answer a few short questions

In just under 3 minutes, you can share essential details about your business through a simple questionnaire.

Our straightforward onboarding process allows us to get the information we need with minimum time commitment from you. 

Once we have your answers we’ll kick start the creation of your custom website.

We build your website

Within a swift timeframe of under 30 days, our expert team will craft and refine your website to align perfectly with your vision. 

This efficient process ensures that your digital presence comes to life promptly, ready for your review.

Give us your revisions

Your satisfaction is our priority. 

Give us a little feedback or a lot of feedback.

Either way, you’ll benefit from unlimited revisions until your site perfectly encapsulates your vision, ensuring satisfaction before your website goes live.

Your website is launched!

Experience the thrill and witness the culmination of your digital transformation as we seamlessly connect your domain to your website, ushering it into the vast online landscape. 

Your online presence is now primed for success with a fresh new digital curb appeal.

We support and maintain your website

Stay worry-free with Modernized Digital on your side.

Through our support plans and beyond, your website will always remain optimized for peak performance, allowing you to focus on what you do best.

Go enjoy your business again!

Align yourself with other successful business owners who have modernized their digital presence with us. 

Our mission is clear: to empower small business owners like you to reclaim your time and focus on what truly matters. 

With your new responsive website and our unwavering support, dive back into your business with renewed energy and purpose.

User Research

Presented here is a representative user persona for whom this site has been meticulously crafted. This extremely summaized section encapsulates our key findings, although it omits certain specifics intentionally to safeguard the interests of our valued client.

Paula Janson

Progressive Parent

  • Aged 30-50
  • Professional/creative occupations
  • Middle to high income
Frustrations & Fears
  • Limitations of traditional education
  • Lack of diverse options
  • One-size-fits-all approach
Wants & Aspirations
  • Child’s holistic development
  • Critical thinking, empathy, and independence in their child
  • Being part of an educational revolution
Key Purchase Drivers
  • Quality, personalized education
  • Progressive, diverse curriculum
  • Value for money
"I want a school that nurtures my child's uniqueness and potential."

Information Architecture


Style Guide

High Fiedlity Designs

Please note, the nature of web design is fluid and constantly evolving. As such, you may observe modifications on the live site that differ from what is showcased in this portfolio. These changes are a normal part of the dynamic lifecycle of a website, reflecting the ongoing updates and enhancements we assist our clients with.