What Is a Lead Generation Website? (And How to Build One)

A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more.

While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a broader website can also serve as an effective lead generation tool.