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A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more.
While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a broader website can also serve as an effective lead generation tool.
I’ve built dozens of websites for clients and created sites for my own businesses. I’ve captured tens of thousands of leads over the years, and here’s what I’ve learned.
In addition to the design elements, a good lead generation website should also be technically sound. It should load fast, be mobile-friendly, be easy to use, and include an SSL certificate. Let’s look at some examples.
Adobe has some free tools that work great as lead generation pages on its website. In fact, the landing page for its image background removal tool is done so well it could be a standalone website.
It has a clear and simple call to action (CTA): upload your photo.
And if you scroll down the page, that CTA button follows you all the way down, making it easy to know what to do.
Once you upload the photo, you have to sign up for an account before you can download it. This is where the site captures you as a lead. (And yes, that is a photo of me riding a donkey.)
But that’s not all! Modernized also acts as a website builder, creating a standout online presence that reflects your brand’s ideas and values. We don’t just build websites; we craft digital experiences that captivate and convert visitors into loyal customers.
Allowing people to call you instead of leaving their contact information is a good choice for businesses offering services. Sometimes, it’s just easier for the potential customer to explain things on the phone. Oftentimes, it’s the quickest way for them and you to see if there’s a fit.
However, keep in mind that this can be difficult to scale for a business without a dedicated phone line. I’d only recommend this option if you’re a smaller business or can hire a dedicated phone sales/support person.
Adobe has some free tools that work great as lead generation pages on its website. In fact, the landing page for its image background removal tool is done so well it could be a standalone website.
It has a clear and simple call to action (CTA): upload your photo.
And if you scroll down the page, that CTA button follows you all the way down, making it easy to know what to do.
Once you upload the photo, you have to sign up for an account before you can download it. This is where the site captures you as a lead. (And yes, that is a photo of me riding a donkey.)
But that’s not all! Modernized also acts as a website builder, creating a standout online presence that reflects your brand’s ideas and values. We don’t just build websites; we craft digital experiences that captivate and convert visitors into loyal customers.
Allowing people to call you instead of leaving their contact information is a good choice for businesses offering services. Sometimes, it’s just easier for the potential customer to explain things on the phone. Oftentimes, it’s the quickest way for them and you to see if there’s a fit.
However, keep in mind that this can be difficult to scale for a business without a dedicated phone line. I’d only recommend this option if you’re a smaller business or can hire a dedicated phone sales/support person.
Allowing people to call you instead of leaving their contact information is a good choice for businesses offering services. Sometimes, it’s just easier for the potential customer to explain things on the phone. Oftentimes, it’s the quickest way for them and you to see if there’s a fit.
However, keep in mind that this can be difficult to scale for a business without a dedicated phone line. I’d only recommend this option if you’re a smaller business or can hire a dedicated phone sales/support person.
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